Sales literature, reports, brochures, leaflets, postcards, and posters are the most common forms of printed media. Advertisements in magazines and newspapers, press releases, calendars, desk pads and most other printed items also fall into this category.

In order to get the very best response from whatever printed media you choose you need to be different and stand out from the crowd. You do however, need to establish a company style so that all of your promotional material sales literature, advertisements, websites and on-line advertising are recognizable as you. Use the same or similar fonts and colours for everything you do.

Make your sales literature stands out from your competitors by: design, shape, printing and the choice of materials used. Modern printing is so advanced your sales literature can be printed on almost anything: plastic, wood, metal, cloth, even stone (but postage costs would be a bit high). Try to incorporate some of the design elements from your sales literature in to all of your advertisements, signage and website.

We can help you stand out from the crowd and advise you of the options open to you. Good sales literature, response getting advertisements and informative press releases can really help your business, which is why we are happy to email marketing and advertising tips to you on a regular basis, even if you never use any of our services. If you have a “hands-on” approach to marketing and promotion these tips and advice could be of immense benefit to your company and we are offering them to you free of charge. Sign up to our mail list and receive tips and advice on marketing, advertising, on-line promotion, exhibiting at trade shows and much more – you can always opt out if it is not for you.

If you have a particular project that needs our services telephone us now on 01922 475768 or contact us and we will call you.